Advertising

Tuesday 19 April 2011

Where Come Facebook Income???

Today, Facebook become a phenomena to the people in the world. Every thing updated on FB such as your condition, your opinion, picture and so forth. To us is free but to FB is an advantage because it create the strength of it social website compare to their competitors. Do you know where come the Facebook income???what is their revenue???then this is the story, read it and imagine it.

Most of Facebook's revenue comes from advertising. Microsoft is Facebook's exclusive partner for serving banner advertising, and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory. According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!. In 2010, the security team began expanding its efforts to reduce the risks to users' privacy. On November 6, 2007, Facebook launched Facebook Beacon, which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases friends made.

Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. For banner advertisements, they have generally received one-fifth the number of clicks on Facebook compared to the Web as a whole. This means that a smaller percentage of Facebook's users click on advertisements than many other large websites. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

Thursday 14 April 2011

New Business Channel "Drop Shipping"

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. As in all retail businesses, the retailers make their profit on the difference between the wholesale and retail price.

The converse of drop shipping is will call, where a customer picks up directly from a wholesaler, rather than via a retail shop.Affiliate marketing can also be compared to drop shipping. As with drop shipping, affiliate marketing allows a website to list an item for sale that is not on hand but rather is shipped through a third party.

Sunday 10 April 2011

Franchising Vs. Starting Your Own Business

Individuals looking to start small businesses may also consider franchising opportunities. A franchise agreement allows a business owner to use the name, likeness and products of an existing business chain. Both starting a new business and opening a franchise both carry specific advantages and disadvantages.

Advantages of Franchising
o     Buying a franchise allows a company owner to use an already successful corporate model and product, rather than coming up with her own for a new business. Additionally, franchise owners receive support and guidance from the "franchisor," or parent company, in the opening and operation of their business. Also, many franchisors provide start-up financing for business owners who purchase franchises. According to the International Franchise Association, franchises also have a higher long-term success rate than independent businesses.

Sunday 3 April 2011

Facebook Invasion up

Often hear the invasion of the accounts of the social website Facebook. How to use it safely? Recently, the use of social web sites up to one important cultural life. It is not only confined to personal use, but used as a tool of information technology for communication between customers with sales agencies, citizens and government, with students and other lecturers.

Reach through the Internet is not limited to the use of personal computers, fixed line connection. In fact, with the advent of tools powerful mobile communications at a low price, such as tablet computers, laptops, netbooks and smart phones capable of reaching up through the online web site wireless Internet. Time, tools and place is no longer a major constraint to achieving them.

Thus, the social networking site Facebook can be accessed at any and at any time. In fact, there are shops or certain parties who provide wireless Internet access is free via Wifi technology. Wireless Internet access is actually inviting some of the problems the invasion of the accounts on the website up. This is because the data or information 'flying' in the air and anyone able to pick it includes important data such as login and password.
In addition computer programs for the purpose of aggression is quite easy to get on the Internet and easy to use.